Last summer, the Federal Aviation Administration (FAA) implemented the Small Unmanned Aircraft Rule (“sUAS Rule”), allowing unmanned aircraft weighing less than 55 pounds to enter the national airspace and be used for commercial purposes. The rule seems to have ushered in a new era in U.S. commercial real estate, as the popularity of drones continues to surge and the technology is embraced by seemingly everyone in the industry. Though the FAA imposes strict rules on operating these sUAS, it’s never been easier to integrate this new technology\u00a0into your toolkit. Drone pilots are no longer required to have an FAA pilot license–all it takes is a remote pilot certificate and you’re good to go.<\/p>\n
It’s no wonder then that brokers, investors, homeowners\u00a0and property managers have all come to\u00a0embrace drones. These buzzing, watchful eyes in the sky can lend a helping hand with construction surveillance, building inspection and maintenance, troubleshooting, and they also offer huge advantages when it comes to marketing a property. Let’s go over some of the ways drone technology can impact the commercial real estate<\/a> industry.<\/p>\n Commercial real estate in the U.S. is a highly competitive industry, more than anywhere else in the world. In order to buy or sell a property, you need something up your sleeve to help you stand out from the crowd. Enter drone manipulation: some firms have been using them for a while now, with spectacular results. A good example is ZUM3D, a California-based company that creates immersive real estate visual work\u00a0for clients such as Colliers, Prologis and Cushman & Wakefield. The firm integrates drone technology, digital renderings, high-quality videos and renderings and professional photo-montage work to create compelling visuals, like the one promoting The Landing at Oyster Point development project in San Francisco<\/a>.Pushing the Boundaries of\u00a0Real Estate Marketing<\/h4>\n
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