{"id":19955,"date":"2018-12-07T16:37:39","date_gmt":"2018-12-07T13:37:39","guid":{"rendered":"https:\/\/www.commercialcafe.com\/blog\/?p=19955"},"modified":"2025-07-17T12:15:39","modified_gmt":"2025-07-17T09:15:39","slug":"coworking-hotels-growing-trend","status":"publish","type":"post","link":"https:\/\/www.commercialcafe.com\/blog\/coworking-hotels-growing-trend\/","title":{"rendered":"Why Coworking Hotels Are The Newest Trend in Town"},"content":{"rendered":"

Coworking is making a huge impact on the commercial real estate industry.<\/p>\n

Coworking companies like WeWork<\/a> are some of the largest lessees of office space in Manhattan<\/a>. Newer coworking companies such as Industrious<\/a> and Knotel<\/a> are growing by leaps and bounds. Coworking restaurant firms<\/a> like KettleSpace<\/a> and WEach Seats<\/a> are helping restaurants turn space that sits vacant most of the day into new profit centers.<\/p>\n

Coworking Hotels Are the Newest Trend in the Hospitality Industry . . . and in Town<\/h4>\n

Hotels are rewriting their business models and combining hotel and coworking spaces. Lobbies in hotels are becoming more coworking-friendly<\/a>, positioned for both business travelers and local coworking users. Business centers are being transformed into coworking spaces with shared and common areas, stylish d\u00e9cor, and comfortable sofas and floor cushions.<\/p>\n

Space used in hotels for coworking is a win-win for the hotel and for the coworker. Coworking space is used during weekday morning and afternoons, which are off-peak times for hotels. During the evenings and weekends \u2013 the peak times for hotels \u2013 coworking space isn\u2019t used. Just as with restaurant coworking, coworking hotels are able to use underutilized space more efficiently and profitably.<\/p>\n

Three Different Variations in Coworking Hotels<\/h4>\n

There are three different variations to the coworking hotel concept:<\/p>\n

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  1. Coworking space in hotels is integrated into the hotel\u2019s main lobby. This social center offers large designated work tables and space adjacent to lounges where coworkers can relax and enjoy a drink when the workday is done.<\/li>\n
  2. Hotel coworking space can also be integrated into the same building as the hotel. The hotel and coworking space are branded uniquely and operate individually while sharing the same facility.<\/li>\n
  3. Hotels that already have a strong hospitality image may create their own coworking brand. They share services and facilities in the same building with both brands integrated under the same business umbrella.<\/li>\n<\/ol>\n

    Coworking Isn\u2019t a Good Match for Every Hotel<\/h4>\n

    The existing brand and target market of the hotel both play a major role in determining if hotel coworking makes sense.<\/p>\n

    Mid-range 3- and 4-star hotels with a strong brand image that are located in city business districts are finding that offering coworking space makes good business sense. These hotels have existing communal space and a business character making it easy for the hotel to facilitate coworking space.<\/p>\n

    On the other hand, 5-star luxury and leisure hotels usually don\u2019t make good choices for coworking hotels. While the hotel brand is strong, there\u2019s too much of a disconnect between the existing high-end image of the luxury hotel and the change in perception that coworking space creates.<\/p>\n

    How Coworking Hotels Are Good for Business<\/h4>\n

    Over the next few years, mobile workers will make up more than 70% of the workforce in the U.S., according to a recent study by International Data Corporation. That\u2019s more than 105 million people, and coworking hotels are poised to capture their share of this growing market.<\/p>\n

    There are several reasons why coworking hotels are a long-term trend that\u2019s good for business:<\/p>\n