{"id":22065,"date":"2019-04-07T15:19:19","date_gmt":"2019-04-07T13:19:19","guid":{"rendered":"https:\/\/www.commercialcafe.com\/blog\/?p=22065"},"modified":"2025-03-25T14:38:00","modified_gmt":"2025-03-25T11:38:00","slug":"video-in-commercial-real-estate-marketing","status":"publish","type":"post","link":"https:\/\/www.commercialcafe.com\/blog\/video-in-commercial-real-estate-marketing\/","title":{"rendered":"How to Best Use Video in Commercial Real Estate Marketing"},"content":{"rendered":"

The commercial real estate industry is complex and highly competitive. From Class A+ iconic skyscrapers in Manhattan<\/a> to smaller office buildings in Phoenix<\/a> there\u2019s tremendous pressure on commercial brokers to get space leased and buildings sold. Using video in commercial real estate marketing can give your promotional efforts that extra edge you need to succeed.<\/p>\n

The majority of commercial real estate prospects use the internet to research property listings. Therefore, it makes good business sense to include video as part of your online commercial real estate marketing<\/a> mix. Video in CRE marketing can wow your prospective client and help set the hook for an in-person meeting.<\/p>\n

6 Key Reasons Why Video Marketing Is Important in CRE<\/h2>\n

There are six important reasons why video marketing <\/a>is more effective for promoting your commercial real estate listings online:<\/p>\n

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    1. Videos are immersive to the viewer:<\/strong> A prospect doesn\u2019t have to be on site to understand the look and feel of your property. Virtual tours<\/a> and 3D property imaging<\/a> let buyers and tenants visit your property online anytime from the convenience of their home or office.<\/li>\n
    2. Video marketing offers unlimited content options:<\/strong> Listing, testimonials, and biographies are three examples of the almost endless variety of content choices you can create for your commercial property video marketing.<\/li>\n
    3. Social media loves video marketing:<\/strong> Internet listing sites like CommercialCafe<\/a> are great platforms to upload your CRE videos with your listing. Sites such as Facebook, Instagram, LinkedIn, and YouTube are all good channels on which to follow up, as they are all home to forums and threads for real estate discussion.<\/li>\n
    4. People prefer to watch instead of read:<\/strong> A recent survey by HubSpot<\/a> noted that 54% of consumers prefer to watch marketing videos rather than read text or view images. Commercial real estate video marketing gives your prospects what they want and provides an engaging alternative to the stagnant marketing efforts of your competition.<\/li>\n
    5. Measuring the effectiveness of videos is easy:<\/strong> Analytics for each piece of content make it easy to track and understand the impact of each commercial property video. Three analytical metrics that make your CRE video marketing more effective are when viewers stopped watching, how many times the video was shared, and what your call-to-action percentage was.<\/li>\n
    6. Commercial real estate marketing videos increase conversions:<\/strong> CRE marketing videos can have a positive impact on potential tenants, buyers, and sellers and increase the chance they\u2019ll do business with you. According to Google<\/a>, using videos is a key way to influence consumer purchase behavior. For example, about 40% of YouTube users watch a product video before deciding to buy.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

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      15 Types of CRE Marketing Videos You Can Create Today<\/h2>\n

      Video marketing<\/a> for commercial real estate isn\u2019t just about promoting your listings online. While listing videos are definitely popular, there are also 15 types of commercial real estate videos you can create to boost your online marketing efforts:<\/p>\n