{"id":22506,"date":"2019-06-10T15:42:13","date_gmt":"2019-06-10T13:42:13","guid":{"rendered":"https:\/\/www.commercialcafe.com\/blog\/?p=22506"},"modified":"2019-06-11T14:45:26","modified_gmt":"2019-06-11T12:45:26","slug":"use-linkedin-cre-marketing","status":"publish","type":"post","link":"https:\/\/www.commercialcafe.com\/blog\/use-linkedin-cre-marketing\/","title":{"rendered":"How to Use LinkedIn for CRE Marketing"},"content":{"rendered":"

From using video content<\/a> to promoting your online listings<\/a>, commercial real estate marketing can become pretty complex. When it comes to social media, LinkedIn is one of the most important tools to use.<\/p>\n

There are thousands of prospects with LinkedIn accounts, but finding those potential leads and transforming them into your next professional opportunity can sometimes be difficult. Here are our top tips to use LinkedIn for CRE marketing:<\/p>\n

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  1. Create a personal profile and company page<\/strong><\/li>\n<\/ol>\n

    If you\u2019re new to LinkedIn, you first need to set up a personal profile page when you start your CRE marketing drive.<\/p>\n

    A personal profile is essentially your online resume. Make sure you include all your relevant experience and skills as well as a professional headshot so people can easily find you. You could also ask your colleagues and existing clients to write a recommendation for you which should give your profile a boost.<\/p>\n

    A company page can also help extend your reach by providing your existing and current coworkers, clients, and other connections with another means to find you and get information on your business.<\/p>\n

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    1. Link your real and LinkedIn worlds<\/strong><\/li>\n<\/ol>\n

      Whether you go to an event, meeting or get introduced by a friend, try to find your new connections on LinkedIn within a couple of days.<\/p>\n

      When you do so, don\u2019t just connect and leave it there. Send them a quick message, organize a meet-up, schedule a call, or start a conversation based on your shared interests. The more you can do to stand out, the more likely you are to be remembered.<\/p>\n

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      1. Use advanced search to your advantage<\/strong><\/li>\n<\/ol>\n

        When you start to look for new connections on LinkedIn, the advanced search tool can help you find people based on their company, location, industry, and other factors.<\/p>\n

        If you have a premium account, you can drill down and search for more specific information. The relationship indicator will also help you see if you have any shared connections.<\/p>\n

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        1. Buy some advertising<\/strong><\/li>\n<\/ol>\n

          Advertising is a traditional means to boost your CRE marketing efforts. On LinkedIn, its advertising tool lets you use the information available on users to target your campaign accordingly.<\/p>\n

          For example, if you have a 100,000-square-foot office in a Class A building in your portfolio, you could target ads to C-suite professionals with companies of 500+ employees in a specific location.<\/p>\n

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          1. Join some groups<\/strong><\/li>\n<\/ol>\n

            LinkedIn Groups is a powerful tool to position yourself as a thought leader and find new prospects. These Groups tend to represent a range of different industries, regions and topics.<\/p>\n

            So, find a group that you want to build connections with or believe you have something positive to contribute. For example, if you have real estate in a specific location, join a local group.<\/p>\n

            When you\u2019re in a group, make sure you contribute regularly. Comment on other people\u2019s posts and share articles you think are pertinent to the group.<\/p>\n

            If you want to join a CRE-specific group, there are plenty to choose from. Here is a handful you may want to consider:<\/p>\n