{"id":22521,"date":"2020-01-17T12:29:26","date_gmt":"2020-01-17T10:29:26","guid":{"rendered":"https:\/\/www.commercialcafe.com\/blog\/?p=22521"},"modified":"2025-03-25T14:37:16","modified_gmt":"2025-03-25T11:37:16","slug":"property-needs-google-business-page","status":"publish","type":"post","link":"https:\/\/www.commercialcafe.com\/blog\/property-needs-google-business-page\/","title":{"rendered":"Why Your Property Needs a Google My Business Page"},"content":{"rendered":"

A <\/span>commercial listing<\/span><\/a> is a must-have for every property in your portfolio. But you may not be aware of the benefits a Google My Business page could bring to your property.<\/span><\/p>\n

Formerly known as Google Places, Google My Business is a free and easy-to-use tool that can help any business boost its online visibility. <\/span><\/p>\n

How? Well, if a customer searches for a business or service near their location, suitable matches will automatically appear on Google\u2019s interactive map – called a \u201cmap pack\u201d – in the search results. <\/span><\/p>\n

In relation to this search, a Google My Business page is a great way to boost your prominence on Google\u2019s search engine.<\/span><\/p>\n

In the commercial real estate industry, property managers are not only using Google My Business to create a page for their company but are also creating standalone Google My Business pages for individual properties.<\/span><\/p>\n

What are the benefits of using Google My Business for a property?<\/h2>\n

A Google My Business page is a powerful tool to help customers find your properties. If you create a page for individual properties, there are also the following benefits:<\/span><\/p>\n

    \n
  1. Manage your information:<\/strong> you can manage all the information Google users see when they search for your property. Also, businesses that use Google My Business are reportedly <\/span>twice as likely<\/span><\/a> to be considered reputable by customers.<\/span><\/li>\n
  2. Interact with your customers:<\/strong> you can read and respond to reviews from your customers and add visual content to further promote your property.<\/li>\n
  3. Get valuable insights:<\/strong> you can see how customers searched for your property and where they come from, helping you plan and track your sales campaigns more effectively. In fact, Google sends you a report about how your property\u2019s business page is performing at the end of every month.<\/li>\n<\/ol>\n

    How can you create a Google My Business Page for a property?<\/h2>\n

    Creating a standalone Google My Business page for your property is easy to do:<\/span><\/p>\n

      \n
    1. Login to your Google account and go to <\/span>www.google.com\/business<\/span><\/a>. Click on \u201cStart Now\u201d at the top of the page. <\/span><\/li>\n
    2. Fill in a few basic property details. This includes your property\u2019s name, location information, and other such details. You may want to add a keyword in your title to help with <\/span>your search engine optimization (SEO)<\/span><\/a>, but don\u2019t overdo it. Something simple like \u201cOffice building for rent in New York\u201d will do.<\/span><\/li>\n
    3. You\u2019ll also be asked to add a business category. There are several categories that could be relevant to your property. You can find out more in this <\/span>official documentation from Google<\/span><\/a>.<\/span><\/li>\n
    4. Next, fill in your contact information and your property\u2019s web address.<\/span><\/li>\n
    5. If you have multiple properties, you can use Google\u2019s bulk upload tool. This is available at <\/span>business.google.com\/manage<\/span><\/a>. <\/span><\/li>\n<\/ol>\n

      After you\u2019ve completed these steps, you will receive a postcard in the mail to verify your property\u2019s address. Your Google My Business page for your property will not be visible until you have verified its physical location.<\/span><\/p>\n

      Once your profile is up and running, a Google+ page will also be automatically set up for your property. From here, you can add more information about your property. This includes a description of your property and any images or videos you may have.<\/span><\/p>\n

      When your property is listed as a Google My Business, you can improve your map pack rankings in Google Search by:<\/span><\/p>\n

        \n
      1. Ask guests to leave reviews on your Google My Business page. To help with this step, you can even <\/span>set up a \u201cone-click\u201d review<\/span><\/a> or send your customers a <\/span>Google My Business Review Form<\/span><\/a>.<\/span><\/li>\n
      2. Link to your Google My Business page from your website.<\/span><\/li>\n
      3. Keep your listing as up to date as possible. For example, if you make any changes to your property, add new images.<\/span><\/li>\n<\/ol>\n

        This simple technique is a must for your property and is relatively easy to do. Furthermore, after it is set up, Google My Business does much of the work for you.<\/p>\n","protected":false},"excerpt":{"rendered":"

        A commercial listing is a must-have for every property in your portfolio. But you may not be aware of the benefits a Google My Business page could bring to your property. Formerly known as Google Places, Google My Business is a free and easy-to-use tool that can help any business boost its online visibility. How?…<\/p>\n","protected":false},"author":202,"featured_media":23117,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[37,39],"tags":[2725],"class_list":["post-22521","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-commercial-real-estate-news","category-office","tag-cre-resources","wpautop"],"acf":[],"yoast_head":"\nWhy Your Property Needs a Google My Business Page - CommercialCafe<\/title>\n<meta name=\"description\" content=\"Formerly known as Google Places, Google My Business is an easy-to-use and free tool to help any business boost its online visibility.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.commercialcafe.com\/blog\/property-needs-google-business-page\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Your Property Needs a Google My Business Page\" \/>\n<meta property=\"og:description\" content=\"Formerly known as Google Places, Google My Business is an easy-to-use and free tool to help any business boost its online visibility.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.commercialcafe.com\/blog\/property-needs-google-business-page\/\" \/>\n<meta property=\"og:site_name\" content=\"CommercialCafe\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-17T10:29:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-25T11:37:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.commercialcafe.com\/blog\/wp-content\/uploads\/sites\/10\/team_strategy_plan_discussion_Featured-image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gemma Church\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@geditorial_uk\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gemma Church\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.commercialcafe.com\/blog\/property-needs-google-business-page\/\",\"url\":\"https:\/\/www.commercialcafe.com\/blog\/property-needs-google-business-page\/\",\"name\":\"Why Your Property Needs a Google My Business Page - 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