{"id":26608,"date":"2020-02-24T07:49:47","date_gmt":"2020-02-24T05:49:47","guid":{"rendered":"https:\/\/www.commercialcafe.com\/blog\/?p=26608"},"modified":"2025-07-14T15:06:02","modified_gmt":"2025-07-14T12:06:02","slug":"4-tactics-commercial-real-estate-email-marketing","status":"publish","type":"post","link":"https:\/\/www.commercialcafe.com\/blog\/4-tactics-commercial-real-estate-email-marketing\/","title":{"rendered":"4 Tactics To Rock Your Commercial Real Estate Email Marketing"},"content":{"rendered":"<p>Commercial real estate is all about selling and leasing property for commercial use.<\/p>\n<p>To get those potential clients to turn into loyal supporters of your business, though, you need to reach them and show them why they need to do business with you.<\/p>\n<p>In the past few years, various marketing channels have enabled commercial real estate businesses to promote their services and acquire new customers.<\/p>\n<p>While advertising and social media are great, email marketing is still the most cost-effective marketing channel to get your real estate business to higher heights.<\/p>\n<h3><strong>Why do you need email marketing?<\/strong><\/h3>\n<p>If you\u2019re wondering why email beats the majority of marketing channels, let\u2019s take a look at the statistics.<\/p>\n<p>According to a report by <a href=\"https:\/\/dma.org.uk\/uploads\/misc\/marketers-email-tracker-2019.pdf\" rel=\"nofollow \">DMA<\/a>, <a href=\"https:\/\/www.omnisend.com\/blog\/email-marketing-roi\/\">email marketing ROI<\/a> has shot up to $55 for every $1 you spend on it.<\/p>\n<p>While ROI plays a major role in choosing the right channel, email has another secret weapon that establishes it as the perfect ally for commercial real estate businesses.<\/p>\n<p>Emails are increasingly popular with consumers who use them to communicate with their peers and receive relevant information from their favorite brands.<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-26610\" src=\"https:\/\/www.commercialcafe.com\/blog\/wp-content\/uploads\/sites\/10\/Statista-number-of-sent-and-received-emails.png\" alt=\"\" width=\"863\" height=\"641\" srcset=\"https:\/\/www.commercialcafe.com\/blog\/wp-content\/uploads\/sites\/10\/Statista-number-of-sent-and-received-emails.png 1000w, https:\/\/www.commercialcafe.com\/blog\/wp-content\/uploads\/sites\/10\/Statista-number-of-sent-and-received-emails.png?resize=150,111 150w, https:\/\/www.commercialcafe.com\/blog\/wp-content\/uploads\/sites\/10\/Statista-number-of-sent-and-received-emails.png?resize=404,300 404w, https:\/\/www.commercialcafe.com\/blog\/wp-content\/uploads\/sites\/10\/Statista-number-of-sent-and-received-emails.png?resize=768,571 768w\" sizes=\"auto, (max-width: 863px) 100vw, 863px\" \/><\/h3>\n<p>&nbsp;<\/p>\n<p>As the popularity of email grows, commercial real estate businesses need to leverage the tremendous capabilities to engage with their prospects and leads.<\/p>\n<p>To increase the likeability of selling or leasing your listings through email marketing, though, you need to find the best practices to leverage it properly.<\/p>\n<p>To give you a helping hand, here are 4 simple tactics to build an effective email marketing strategy for your business.<\/p>\n<h3><strong>1.Capture your leads<\/strong><\/h3>\n<p>Building a mailing list is of paramount importance for every successful commercial real estate email <a href=\"https:\/\/www.commercialcafe.com\/blog\/commercial-real-estate-marketing-strategy-5-steps\/\">marketing strategy<\/a>.<\/p>\n<p>The easiest way to capture your prospects\u2019 email addresses is through a newsletter signup form found on your website.<\/p>\n<p>Newsletter signup forms are the ultimate tool to start building your mailing list and segment your audience based on <a href=\"https:\/\/www.kyleads.com\/blog\/demographic-segmentation\" rel=\"nofollow \">demographics<\/a>.<\/p>\n<p>But before you start capturing your leads, you should first find the right tool to create your forms!<\/p>\n<p>The easiest thing is to choose one of the best <a href=\"https:\/\/moosend.com\/blog\/best-online-form-builder-tools\/\">online form builders<\/a> in the market. Then, you can either create a form from scratch or choose and customize one of the available templates to save time.<\/p>\n<p>Here\u2019s an example from <a href=\"https:\/\/transwestern.com\/\" rel=\"nofollow \">Transwestern\u2019s<\/a> website.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-26611\" src=\"https:\/\/www.commercialcafe.com\/blog\/wp-content\/uploads\/sites\/10\/Transwestern-newsletter-signup-form.png\" alt=\"\" width=\"709\" height=\"185\" srcset=\"https:\/\/www.commercialcafe.com\/blog\/wp-content\/uploads\/sites\/10\/Transwestern-newsletter-signup-form.png 709w, https:\/\/www.commercialcafe.com\/blog\/wp-content\/uploads\/sites\/10\/Transwestern-newsletter-signup-form.png?resize=150,39 150w, https:\/\/www.commercialcafe.com\/blog\/wp-content\/uploads\/sites\/10\/Transwestern-newsletter-signup-form.png?resize=591,154 591w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/p>\n<p>To increase your newsletter signup rate, you should consider the following:<\/p>\n<ul>\n<li>Make your forms as simple as possible to minimize distractions.<\/li>\n<li>Find the perfect balance between your form copy and colors.<\/li>\n<li>Highlight the value of joining your list is the key to increasing signups.<\/li>\n<li>Create a CTA that stands out to prevent your leads from missing it.<\/li>\n<\/ul>\n<h3><strong>2. Create the perfect subject line<\/strong><\/h3>\n<p>Your subject lines are the first thing your subscribers will come across when you send them your campaigns.<\/p>\n<p>Effective subject lines should be able to capture your audience\u2019s attention and make them click on your emails. However, what makes them effective?<\/p>\n<p>First of all, your subject lines must be free of spammy words that will either lead them to your subscriber\u2019s spam or trash folder.<\/p>\n<p>The more authentic and honest your subject lines are, the better they will perform.<\/p>\n<p>Furthermore, coming up with the perfect impression trigger isn\u2019t only a matter of quality but quantity as well.<\/p>\n<p>Shorter subject lines are not only easier to digest, but they are perfect for mobile devices and mobile-first users.<\/p>\n<p>To make sure that your subject line performs, try using a subject line tester to identify any problems and tweak them accordingly.<\/p>\n<p>Finally, personalization is your secret weapon to increase your open rate. To personalize your subject lines you can start by including your subscriber\u2019s name or their location.<\/p>\n<h3><strong>3. Time your email campaigns<\/strong><\/h3>\n<p>A perfect subject line and email copy will, undoubtedly, help you increase your open rate and CTR.<\/p>\n<p>However, that won\u2019t happen if you don\u2019t find the <a href=\"https:\/\/venngage.com\/blog\/best-time-to-send-an-email\/\" rel=\"nofollow \">best time to send your emails<\/a>. Due to the nature of your audience, sending them an email on a wrong day will result in missing it.<\/p>\n<p>For instance, sending a campaign on a busy day like Monday won\u2019t give you the open rates you desire.<\/p>\n<p>Similarly, you should avoid Fridays since they are the last day of the week and your audience might not even check their inbox.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-26612\" src=\"https:\/\/www.commercialcafe.com\/blog\/wp-content\/uploads\/sites\/10\/Vengage-best-time-to-send-an-email-statistics.png\" alt=\"\" width=\"1143\" height=\"480\" srcset=\"https:\/\/www.commercialcafe.com\/blog\/wp-content\/uploads\/sites\/10\/Vengage-best-time-to-send-an-email-statistics.png 1500w, https:\/\/www.commercialcafe.com\/blog\/wp-content\/uploads\/sites\/10\/Vengage-best-time-to-send-an-email-statistics.png?resize=150,63 150w, https:\/\/www.commercialcafe.com\/blog\/wp-content\/uploads\/sites\/10\/Vengage-best-time-to-send-an-email-statistics.png?resize=591,248 591w, https:\/\/www.commercialcafe.com\/blog\/wp-content\/uploads\/sites\/10\/Vengage-best-time-to-send-an-email-statistics.png?resize=768,323 768w\" sizes=\"auto, (max-width: 1143px) 100vw, 1143px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>By taking a look at statistics, the best time to send your commercial real estate emails should be between Tuesdays and Thursdays between 9 am and 6 pm.<\/p>\n<h3><strong>4. Focus on email deliverability<\/strong><\/h3>\n<p>Creating the perfect email campaign will be in vain if you don\u2019t make sure that your email reaches your subscriber\u2019s inbox.<\/p>\n<p>To ensure that your subscriber opens and clicks through, you need to improve your email deliverability.<\/p>\n<p>Email deliverability is a process that refers to the successful delivery of an email into a recipient\u2019s inbox.<\/p>\n<p>Without email deliverability, you won\u2019t manage to target your audience and get more clicks to your website. So, to improve your deliverability, you need to pay attention to the factors that affect it.<\/p>\n<p>For instance, your sender reputation is the reputation of the email address used to deliver your email campaigns.<\/p>\n<p>If you want your messages to reach your audience, then you should make sure that you have a good reputation to avoid ending up in spam folders.<\/p>\n<p>To do that, you should consider using various <a href=\"https:\/\/blog.mailtrap.io\/test-email-deliverability\/\" rel=\"nofollow \">email deliverability tools<\/a> to ensure that spam filters won\u2019t prevent your online messages from reaching your audience\u2019s inbox.<\/p>\n<h2><strong>Commercial Real Estate Email Marketing Done Right<\/strong><\/h2>\n<p>Getting yourself into the world of email marketing will give you the right tools to reach and engage with your audience in the most effective way.<\/p>\n<p>So, next time you consider email marketing for your commercial real estate business, take into account these simple yet effective tactics and do commercial real estate email marketing the right way.<\/p>\n<h3><strong>Author bio <\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-26609 alignleft\" src=\"https:\/\/www.commercialcafe.com\/blog\/wp-content\/uploads\/sites\/10\/Author-bio-image.jpg\" alt=\"\" width=\"321\" height=\"356\" srcset=\"https:\/\/www.commercialcafe.com\/blog\/wp-content\/uploads\/sites\/10\/Author-bio-image.jpg 321w, https:\/\/www.commercialcafe.com\/blog\/wp-content\/uploads\/sites\/10\/Author-bio-image.jpg?resize=135,150 135w, https:\/\/www.commercialcafe.com\/blog\/wp-content\/uploads\/sites\/10\/Author-bio-image.jpg?resize=271,300 271w\" sizes=\"auto, (max-width: 321px) 100vw, 321px\" \/> Marilia Dimitriou is a Creative Writer working for email marketing software Moosend. Her passion for writing has made her find new ways to combine the art of Creative Writing with SEO Copywriting. When she\u2019s not writing articles, you\u2019ll find her enthusing over marketing tech and automation.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Commercial real estate is all about selling and leasing property for commercial use. To get those potential clients to turn into loyal supporters of your business, though, you need to reach them and show them why they need to do business with you. In the past few years, various marketing channels have enabled commercial real&hellip;<\/p>\n","protected":false},"author":529,"featured_media":22126,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[37,2547],"tags":[],"class_list":["post-26608","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-commercial-real-estate-news","category-resources","wpautop"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 Tactics To Rock Your Commercial Real Estate Email Marketing<\/title>\n<meta name=\"description\" content=\"Check out these four tactics that are going to help you rock your commercial real estate email marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.commercialcafe.com\/blog\/4-tactics-commercial-real-estate-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Tactics To Rock Your Commercial Real Estate Email Marketing\" \/>\n<meta property=\"og:description\" content=\"Check out these four tactics that are going to help you rock your commercial real estate email marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.commercialcafe.com\/blog\/4-tactics-commercial-real-estate-email-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"CommercialCafe\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-24T05:49:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-14T12:06:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.commercialcafe.com\/blog\/wp-content\/uploads\/sites\/10\/shutterstock_721146322_Featured-image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Contributor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Contributor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.commercialcafe.com\/blog\/4-tactics-commercial-real-estate-email-marketing\/\",\"url\":\"https:\/\/www.commercialcafe.com\/blog\/4-tactics-commercial-real-estate-email-marketing\/\",\"name\":\"4 Tactics To Rock Your Commercial Real Estate Email Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/www.commercialcafe.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.commercialcafe.com\/blog\/4-tactics-commercial-real-estate-email-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.commercialcafe.com\/blog\/4-tactics-commercial-real-estate-email-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.commercialcafe.com\/blog\/wp-content\/uploads\/sites\/10\/shutterstock_721146322_Featured-image.jpg\",\"datePublished\":\"2020-02-24T05:49:47+00:00\",\"dateModified\":\"2025-07-14T12:06:02+00:00\",\"author\":{\"@id\":\"https:\/\/www.commercialcafe.com\/blog\/#\/schema\/person\/39ce8d7695b20eba24d1cd1f91195dd3\"},\"description\":\"Check out these four tactics that are going to help you rock your commercial real estate email marketing.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.commercialcafe.com\/blog\/4-tactics-commercial-real-estate-email-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.commercialcafe.com\/blog\/4-tactics-commercial-real-estate-email-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.commercialcafe.com\/blog\/4-tactics-commercial-real-estate-email-marketing\/#primaryimage\",\"url\":\"https:\/\/www.commercialcafe.com\/blog\/wp-content\/uploads\/sites\/10\/shutterstock_721146322_Featured-image.jpg\",\"contentUrl\":\"https:\/\/www.commercialcafe.com\/blog\/wp-content\/uploads\/sites\/10\/shutterstock_721146322_Featured-image.jpg\",\"width\":1280,\"height\":500,\"caption\":\"laptop on wooden desk\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.commercialcafe.com\/blog\/4-tactics-commercial-real-estate-email-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.commercialcafe.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"4 Tactics To Rock Your Commercial Real Estate Email Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.commercialcafe.com\/blog\/#website\",\"url\":\"https:\/\/www.commercialcafe.com\/blog\/\",\"name\":\"CommercialCafe\",\"description\":\"Your Commercial Real Estate Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.commercialcafe.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.commercialcafe.com\/blog\/#\/schema\/person\/39ce8d7695b20eba24d1cd1f91195dd3\",\"name\":\"Contributor\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.commercialcafe.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.commercialcafe.com\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/310294853_540408728030394_5235173695890843106_n.png?w=96\",\"contentUrl\":\"https:\/\/www.commercialcafe.com\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/310294853_540408728030394_5235173695890843106_n.png?w=96\",\"caption\":\"Contributor\"},\"url\":\"https:\/\/www.commercialcafe.com\/blog\/author\/guest\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"4 Tactics To Rock Your Commercial Real Estate Email Marketing","description":"Check out these four tactics that are going to help you rock your commercial real estate email marketing.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.commercialcafe.com\/blog\/4-tactics-commercial-real-estate-email-marketing\/","og_locale":"en_US","og_type":"article","og_title":"4 Tactics To Rock Your Commercial Real Estate Email Marketing","og_description":"Check out these four tactics that are going to help you rock your commercial real estate email marketing.","og_url":"https:\/\/www.commercialcafe.com\/blog\/4-tactics-commercial-real-estate-email-marketing\/","og_site_name":"CommercialCafe","article_published_time":"2020-02-24T05:49:47+00:00","article_modified_time":"2025-07-14T12:06:02+00:00","og_image":[{"width":1280,"height":500,"url":"https:\/\/www.commercialcafe.com\/blog\/wp-content\/uploads\/sites\/10\/shutterstock_721146322_Featured-image.jpg","type":"image\/jpeg"}],"author":"Contributor","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Contributor","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.commercialcafe.com\/blog\/4-tactics-commercial-real-estate-email-marketing\/","url":"https:\/\/www.commercialcafe.com\/blog\/4-tactics-commercial-real-estate-email-marketing\/","name":"4 Tactics To Rock Your Commercial Real Estate Email Marketing","isPartOf":{"@id":"https:\/\/www.commercialcafe.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.commercialcafe.com\/blog\/4-tactics-commercial-real-estate-email-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.commercialcafe.com\/blog\/4-tactics-commercial-real-estate-email-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.commercialcafe.com\/blog\/wp-content\/uploads\/sites\/10\/shutterstock_721146322_Featured-image.jpg","datePublished":"2020-02-24T05:49:47+00:00","dateModified":"2025-07-14T12:06:02+00:00","author":{"@id":"https:\/\/www.commercialcafe.com\/blog\/#\/schema\/person\/39ce8d7695b20eba24d1cd1f91195dd3"},"description":"Check out these four tactics that are going to help you rock your commercial real estate email marketing.","breadcrumb":{"@id":"https:\/\/www.commercialcafe.com\/blog\/4-tactics-commercial-real-estate-email-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.commercialcafe.com\/blog\/4-tactics-commercial-real-estate-email-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.commercialcafe.com\/blog\/4-tactics-commercial-real-estate-email-marketing\/#primaryimage","url":"https:\/\/www.commercialcafe.com\/blog\/wp-content\/uploads\/sites\/10\/shutterstock_721146322_Featured-image.jpg","contentUrl":"https:\/\/www.commercialcafe.com\/blog\/wp-content\/uploads\/sites\/10\/shutterstock_721146322_Featured-image.jpg","width":1280,"height":500,"caption":"laptop on wooden desk"},{"@type":"BreadcrumbList","@id":"https:\/\/www.commercialcafe.com\/blog\/4-tactics-commercial-real-estate-email-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.commercialcafe.com\/blog\/"},{"@type":"ListItem","position":2,"name":"4 Tactics To Rock Your Commercial Real Estate Email Marketing"}]},{"@type":"WebSite","@id":"https:\/\/www.commercialcafe.com\/blog\/#website","url":"https:\/\/www.commercialcafe.com\/blog\/","name":"CommercialCafe","description":"Your Commercial Real Estate Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.commercialcafe.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.commercialcafe.com\/blog\/#\/schema\/person\/39ce8d7695b20eba24d1cd1f91195dd3","name":"Contributor","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.commercialcafe.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.commercialcafe.com\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/310294853_540408728030394_5235173695890843106_n.png?w=96","contentUrl":"https:\/\/www.commercialcafe.com\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/310294853_540408728030394_5235173695890843106_n.png?w=96","caption":"Contributor"},"url":"https:\/\/www.commercialcafe.com\/blog\/author\/guest\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.commercialcafe.com\/blog\/wp-content\/uploads\/sites\/10\/shutterstock_721146322_Featured-image.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.commercialcafe.com\/blog\/wp-json\/wp\/v2\/posts\/26608","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.commercialcafe.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.commercialcafe.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.commercialcafe.com\/blog\/wp-json\/wp\/v2\/users\/529"}],"replies":[{"embeddable":true,"href":"https:\/\/www.commercialcafe.com\/blog\/wp-json\/wp\/v2\/comments?post=26608"}],"version-history":[{"count":5,"href":"https:\/\/www.commercialcafe.com\/blog\/wp-json\/wp\/v2\/posts\/26608\/revisions"}],"predecessor-version":[{"id":43556,"href":"https:\/\/www.commercialcafe.com\/blog\/wp-json\/wp\/v2\/posts\/26608\/revisions\/43556"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.commercialcafe.com\/blog\/wp-json\/wp\/v2\/media\/22126"}],"wp:attachment":[{"href":"https:\/\/www.commercialcafe.com\/blog\/wp-json\/wp\/v2\/media?parent=26608"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.commercialcafe.com\/blog\/wp-json\/wp\/v2\/categories?post=26608"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.commercialcafe.com\/blog\/wp-json\/wp\/v2\/tags?post=26608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}