{"id":27254,"date":"2020-03-30T00:00:05","date_gmt":"2020-03-29T22:00:05","guid":{"rendered":"https:\/\/www.commercialcafe.com\/blog\/?p=27254"},"modified":"2025-03-25T14:20:49","modified_gmt":"2025-03-25T11:20:49","slug":"motivating-millennials-work-research-based-guide","status":"publish","type":"post","link":"https:\/\/www.commercialcafe.com\/blog\/motivating-millennials-work-research-based-guide\/","title":{"rendered":"Motivating Millennials at Work: A Research-Based Guide"},"content":{"rendered":"

By: SnackNation<\/p>\n

Motivating employees has always been a challenge for employers. It\u2019s very rare to find an entire workforce of employees who will engage and give their best, day after day, purely for job satisfaction and even rarer now than it might have been 20 years ago.<\/p>\n

The Pew Research Centre defines a millennial<\/a> as a person reaching young adulthood during the early 21st century (that is, somebody who was born between the years 1980 and 2000). This group has very different characteristics to the groups that preceded it (baby boomers and Generation X), largely as a result of being born into (and maturing during) a period of rapidly increasing connectivity and on-demand services.<\/p>\n

Baby boomers (those born in the years following the second world war, during which there was a marked increase in birth rates) are and were likely to work for one company their whole lives, demonstrating loyalty to an organisation. Conversely, millennials are loyal to a what they\u2019re working on (as opposed to what they\u2019re working for) and, as a result, will frequently move from company to ensure that they\u2019re exposed to the best opportunities and therefore maximizing their potential to realize their goals (both professional and personal).<\/p>\n

This means that employers now have to work to build loyalty within their workforce and cannot work on the assumption that their employees will stick around for the good of the company. This means making staying the most attractive option, more attractive than going to the start-up down the road that offers flexible working hours and free lunches. So, how can a company motivate its workforce, foster loyalty and ensure retention?<\/p>\n

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Offer Perks and Benefits<\/h3>\n

While altruism isn\u2019t an absent trait in millennials<\/a>, it\u2019s rarely a behaviour demonstrated in relation to their employer. It\u2019s therefore important to give employees something so that they give something in return.<\/p>\n

These offerings needn\u2019t be financially significant or disruptive to everyday business. They can be very simple and apparently minor gestures, such as:<\/p>\n