{"id":43447,"date":"2025-07-29T07:30:24","date_gmt":"2025-07-29T04:30:24","guid":{"rendered":"https:\/\/www.commercialcafe.com\/blog\/?p=43447"},"modified":"2026-03-26T12:19:31","modified_gmt":"2026-03-26T09:19:31","slug":"commercial-real-estate-listings-guide","status":"publish","type":"post","link":"https:\/\/www.commercialcafe.com\/blog\/commercial-real-estate-listings-guide\/","title":{"rendered":"The Complete Guide to Creating CRE Listings That Convert Leads"},"content":{"rendered":"<p>To stand out in a crowded CRE marketplace and ensure that your listing is the first choice for potential tenants, you need to fine-tune it carefully.<\/p>\n<p>Potential tenants evaluate and dismiss a swath of commercial listings before contacting a representative, so your marketing materials and distribution network must be well thought-out.<\/p>\n<p>From writing high-conversion copy to capturing the perfect visual elements and ranking higher in search engines, here\u2019s the complete guide to creating\u00a0commercial real estate (CRE) listings\u00a0that convert and increase your lead generation.<\/p>\n<h2>What Key Information Should You Provide in a Listing?<\/h2>\n<p>Commercial real estate prospects prioritize <strong>detailed property specifications<\/strong> over marketing copy. Always list key features like size, location and amenities in their dedicated sections rather than the space reserved for a property description. This ensures that prospects can immediately assess whether the space fits their needs.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-43449 size-full\" src=\"https:\/\/www.commercialcafe.com\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/CRE-Listings-That-Convert-Information-1.png\" alt=\"Vector art of two people analyzing a checklist\" width=\"826\" height=\"705\" srcset=\"https:\/\/www.commercialcafe.com\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/CRE-Listings-That-Convert-Information-1.png 826w, https:\/\/www.commercialcafe.com\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/CRE-Listings-That-Convert-Information-1.png?resize=150,128 150w, https:\/\/www.commercialcafe.com\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/CRE-Listings-That-Convert-Information-1.png?resize=351,300 351w, https:\/\/www.commercialcafe.com\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/CRE-Listings-That-Convert-Information-1.png?resize=768,655 768w\" sizes=\"auto, (max-width: 826px) 100vw, 826px\" \/><\/p>\n<p>To ensure these key specifications are easy to parse, you should list them in the dedicated info boxes.<\/p>\n<p>The listing description should be reserved for additional, less essential information as extra selling points.<\/p>\n<p class=\"has-medium-font-size\"><strong>Essential information\u00a0<\/strong><\/p>\n<table>\n<tbody>\n<tr>\n<td>\u2022 Price or leasing rate<br \/>\n\u2022 Address<br \/>\n\u2022 Overall size and availabilities<br \/>\n\u2022 Building class<br \/>\n\u2022 Building certifications<br \/>\n\u2022 Property type and tenancy<br \/>\n\u2022 Average floor size and number<\/td>\n<td>\u2022 Transportation options<br \/>\n\u2022 Parking information<br \/>\n\u2022 Year built and\/or renovated<br \/>\n\u2022 Space type and divisible space<br \/>\n\u2022 Lease type, renewal options, sublease options<br \/>\n\u2022 Unique amenities and advantages<br \/>\n\u2022 HVAC systems<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Some marketing experts argue that you should keep a few details gated to acquire more leads, but the aspects above are vital to ensuring you connect with quality prospects who have a high chance of converting.<\/p>\n<h3>What amenities and services should you highlight?<\/h3>\n<p>The success of a commercial listing often hinges on how attractive and unique its amenity package is, especially when compared to other offers on the market.<\/p>\n<p>To ensure the maximum amount of prospect attention, list unique, high-value amenities and services \u2014 like onsite fitness centers, daycares, outdoor spaces or sustainability features \u2014 as early as possible.<\/p>\n<p>Besides these high-impact features, also make sure to mention more essential amenities such as high-speed internet and meeting rooms to provide potential tenants with a full picture.<\/p>\n<p>Furthermore, consider adding a section dedicated to building highlights in your website listing format. Some marketplaces already offer this option (including our <a href=\"https:\/\/www.commercialcafe.com\/\" target=\"_blank\" rel=\"noopener\">CRE listing service<\/a>) because they\u2019re a highly efficient means of showcasing the best features of a space memorably.<\/p>\n<p>Bullet points are easier to parse and remember than blocks of text, so use this as an opportunity to highlight features such as:<\/p>\n<table>\n<tbody>\n<tr>\n<td>\u2022 Flexible lease lengths, terms and rates<br \/>\n\u2022 Flexible space usage<br \/>\n\u2022 Natural light and striking views<br \/>\n\u2022 Important nearby landmarks<\/td>\n<td>\u2022 Interesting architectural or historical facts<br \/>\n\u2022 Luxury features such as premium construction materials<br \/>\n\u2022 Neighborhood features and demographics<br \/>\n\u2022 Streamlined\u00a0<a href=\"https:\/\/www.yardicorom.com\/\" target=\"_blank\" rel=\"noopener\">workspace management apps<\/a>\u00a0or tenant portals<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h2>How important are visuals for a CRE property listing?<\/h2>\n<p>Listing visuals aren\u2019t just decorative, they\u2019re an essential way of drawing prospect attention and displaying key advantages of a property. That means that you should include high-quality, descriptive and professional images in your listing to boost your chances at leads.<\/p>\n<h3>How can you upgrade property photography?<\/h3>\n<p>If you want high-quality property images, then <strong>investing in professional photography<\/strong> is the clear way to go. However, if you\u2019re short on time or budget and decide to take the photos on your own, here are some tips for better property visuals:<\/p>\n<ul>\n<li>Ensure your camera is capable of taking <strong>high resolution photos<\/strong><\/li>\n<li>Take photos when there is <strong>plenty of natural light<\/strong>. Some spaces and exteriors look better at noon, while others may be better suited for the evening \u201cgolden hour\u201d.<\/li>\n<li>Cover <strong>all aspects and angles of a space<\/strong> to offer a full picture<\/li>\n<li>Combine <strong>portrait or regular-width photos<\/strong> with <strong>wide, extra-wide or 360\u00b0 photos<\/strong><\/li>\n<li>Include both <strong>interior and exterior<\/strong> Ideally, any photos of exteriors our outdoor spaces should be taken in a season when there is vegetation.<\/li>\n<li>Find <strong>vertical lines<\/strong> in a space and make sure they\u2019re straight and parallel to each other for better shot composition.<\/li>\n<li>Use the <strong>rule of thirds<\/strong>: divide the frame into nine equal zones (most smartphones will provide this setting); then, place the focus of your picture in the left or right third of the image, ideally opposite the light source.<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\">\n<h3>How can you leverage videos and newer technologies for property showcases?<\/h3>\n<p>While classic photography is still the bread and butter of listing visuals, videos as well as other new presentation tools can give your listings an edge above the competition.<\/p>\n<ol>\n<li><strong>Video walkthroughs <\/strong>are engaging and make it easier to visualize a complete space compared to photos, enabling you to showcase a location more realistically, dynamically and in the order you want.<\/li>\n<\/ol>\n<p>You can guide the prospects through the most impressive features of the property from a distance and craft a narrative you want prospects to remember. Remember to keep videos short and to the point.<\/p>\n<p>Consider investing in a phone stabilizer, or gimbal, to ensure your videos are smooth and professional.<\/p>\n<ol start=\"2\">\n<li><strong>3D virtual tours<\/strong> are also a growing trend in real estate, allowing prospects to see the space for themselves.<\/li>\n<\/ol>\n<p>You won\u2019t have as much control over how the viewing experience, but this powerful tool will enable people to explore spaces at their leisure and control what they focus on. Prospects will be more likely to book a tour if they\u2019ve already seen a property\u2019s best features through an immersive experience.<\/p>\n<p>Since virtual tours require professional-grade, 360\u00b0 cameras and software to splice the panoramic photos together, you\u2019ll likely have to rely on a professional to put one together. But, your investment is likely to pay off given how appreciated commercial space 3D tours are among business owners.<\/p>\n<ol start=\"3\">\n<li><strong>Drones <\/strong>can elevate your outdoor photography and videography alike. The benefits are clear: dynamic content, more details, a broader location context and a wealth of opportunities for flattering angles.<\/li>\n<\/ol>\n<h3>Should you include floor plans and location maps in a listing?<\/h3>\n<p>While you may consider floor plans and area maps to be too technical for a property listing, they provide essential information for tenants that want to make an informed decision.<\/p>\n<ul>\n<li><strong>Floor plans<\/strong>\u00a0help prospects visualize the space differently from videos or photos. Floor plans allow prospects to see how the space flows, how they can repurpose it to their own needs and how it can grow.<\/li>\n<li><strong>Interactive local maps<\/strong>\u00a0offer the same benefits on a neighborhood level, highlighting value-add venues and amenities nearby. CommercialCafe offers an in-built local map that pinpoints surrounding businesses, amenities and neighborhood landmarks. If you don\u2019t already have this feature on your website as well, consider implementing it to showcase the location.<\/li>\n<\/ul>\n<h2>Do Property Descriptions Still Matter in CRE Listings?<\/h2>\n<p>While it\u2019s true that time-pressed prospects often skim read property listings looking for the key features, a high-performing listing also needs a compelling description for a complete value proposition.<\/p>\n<p>Prospects that reach the point where they include your property on their shortlist already know that it includes their core criteria, so the property description is the perfect opportunity to turn their interest into leads.<\/p>\n<h3>How can you find a unique value proposition for your listing?<\/h3>\n<p>Listing benefits is vital, but a memorable listing also needs a\u00a0<strong>main selling point that ties everything together<\/strong>.<\/p>\n<p>The first step in writing a great description is finding an angle that generates interest and tells <strong>a compelling story about the space<\/strong>. This unique value proposition should act as a building block for the rest of the description, so consider any outstanding features, including:<\/p>\n<ul>\n<li>Does the building have a captivating history or unique architecture?<\/li>\n<li>Are there any well-known tenants in the building?<\/li>\n<li>Did any success stories start out within the space or building?<\/li>\n<li>Are there premium or uncommon amenities available?<\/li>\n<li>Is there something special, memorable or historic about the location or layout?<\/li>\n<\/ul>\n<p>Essentially, it&#8217;s about making a property listing stand out by drawing attention to its best, most unique features while being <strong>genuine and realistic<\/strong>.<\/p>\n<p>Of course, for a unique selling proposition to work, it needs to be <strong>tailored to an audience<\/strong>. Identify an ideal client segment and research their traits and preferences. Consider the types of properties they choose and their needs and nice-to-haves. For example, a property\u2019s unique architecture is probably fairly low in the list of priorities for a tenant looking for functional, affordable space.<\/p>\n<p>At the same time,\u00a0<strong>learn from your competition<\/strong>. Find similar spaces listed by firms and brokers you know are successful and see how they position listings for the same audience.<\/p>\n<h3>Should you include basic facts and features in the description?<\/h3>\n<p>The primary purpose of a property description is <strong>to convince and sell<\/strong>, rather than describe. That\u2019s because all listing sites include one or several dedicated info boxes for property details, space information and amenities.<\/p>\n<p>So, while information such as the property\u2019s square footage, availability and contact information are all critical to include, you should leave them in their dedicated areas and stick to <strong>differentiating factors<\/strong> in your description.<\/p>\n<h2>How Can CRE Brokers Leverage SEO and Distribution Channels for Listing Success?<\/h2>\n<p>Once you have gathered all the elements of an exceptional listing, it\u2019s time to tie it all together and spread the message through search engine optimization (SEO) and multiple distribution channels.<\/p>\n<p>Besides the paid advertisements managed by marketers, you can have a direct impact on lead generation through two simple strategies.<\/p>\n<h3>Optimize listings for search engines<\/h3>\n<p>SEO makes it easier for leads to find your spaces by placing your listings higher in search results. In other words, your finely-tuned listing that offers a full picture of the space you want to lease may not get the online traction it deserves if you don\u2019t focus on optimizing it for search engines.<\/p>\n<p>You can achieve this through four steps:<\/p>\n<ol>\n<li>Perform <strong>keyword research<\/strong> to identify important terms for the headline.<\/li>\n<\/ol>\n<p>For example, if you are listing an <a href=\"https:\/\/www.commercialcafe.com\/office\/us\/az\/phoenix\/\" target=\"_blank\" rel=\"noopener\">office space in Phoenix<\/a>, you would research the terms that people looking for office space in Phoenix use on search engines and the associated search volumes for each term.<\/p>\n<p>Then, use a tool such as SEMRush or Ahrefs to search for related keywords and target those as well.<\/p>\n<ol start=\"2\">\n<li>Ensure <strong>on-page optimization<\/strong><\/li>\n<\/ol>\n<p>Make sure that your listing organically includes your primary keyword as well as any secondary keywords that you\u2019re targeting. This includes the copy as well as title tags, subtitles and other elements.<\/p>\n<ol start=\"3\">\n<li>Make a <strong>technical SEO audit<\/strong><\/li>\n<\/ol>\n<p>If you list your properties on your own website, consider hiring a professional SEO consultant that can highlight pain points which may reduce your web search performance, such as errors, slow load speed and internal linking architecture.<\/p>\n<ol start=\"4\">\n<li><strong>Measure <\/strong>and <strong>adjust<\/strong><\/li>\n<\/ol>\n<p>Optimization isn\u2019t a one-and-done task, but an ongoing process. Use tools such as <a href=\"https:\/\/search.google.com\/search-console\/about\" target=\"_blank\" rel=\"noopener\">Google Search Console<\/a> to track high-performance listings and adjust the others based on your findings.<\/p>\n<h3>How can centralizing and syndicating your listings help you reach a wider audience?<\/h3>\n<p>Commercial real estate marketplaces and listing services can offer your listings a considerable boost of visibility by automating the listing process and distributing your properties across a wide network.<\/p>\n<p>With\u00a0<a href=\"https:\/\/www.commercialcafe.com\/add-a-listing\" target=\"_blank\" rel=\"noopener\">CommercialCafe&#8217;s listing service<\/a>, you can leverage an expansive listing network and centralize your listed properties in one place. Our <strong>CRE marketing platform<\/strong>\u00a0empowers you to:<\/p>\n<ul>\n<li>List spaces individually and in bulk with just a few clicks, saving you time for client calls or other hands-on tasks.<\/li>\n<li>Publish spaces automatically to the entire <strong>CommercialCafe Listing Network<\/strong> that also encompasses\u00a0<a href=\"https:\/\/commercialsearch.com\/\" target=\"_blank\" rel=\"noopener\">CommercialSearch<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.propertyshark.com\/mason\/\" target=\"_blank\" rel=\"noopener\">PropertyShark<\/a>\u00a0with the push of a button.<\/li>\n<li>Ensure that your listings in any major market rank on the first page of Google and reach more than <strong>2 million monthly visitors<\/strong>.<\/li>\n<li>Syndicate to the<strong> largest commercial marketplaces<\/strong>\u00a0and your own website with ease. There is no need to duplicate listings if you want to extend your presence to third-party listing sites \u2014 you can manage all your listings from a single platform.<\/li>\n<\/ul>\n<h2>Conclusions<\/h2>\n<p>To sum up our findings, remarkable commercial real estate listings rely on quality information, professional photography and consistent promotion efforts. To convert more quality prospects, you should:<\/p>\n<ul>\n<li>Provide detailed property specs, services and amenities.<\/li>\n<li>Present spaces with comprehensive, high-quality photography, videos and virtual tours.<\/li>\n<li>Write purposeful descriptions that present unique value propositions and weave compelling narratives.<\/li>\n<li>Leverage SEO and listing networks to enhance exposure and boost lead generation.<\/li>\n<\/ul>\n<\/figure>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>As buyers, tenants and their representatives now use the internet to perform their own property research, they will evaluate and dismiss a swath of commercial listings before contacting a representative. To stand out in a crowded marketplace, you need to fine-tune property marketing materials and use diverse distribution channels to get in front of quality leads \u2014 especially as both tenant and buyer needs are shifting with the pandemic.<\/p>\n","protected":false},"author":56,"featured_media":43451,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[4014,2547],"tags":[8642],"class_list":["post-43447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-resources","tag-cre-brokers","wpautop"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Complete Guide to CRE Listings that Convert | CommercialCafe<\/title>\n<meta name=\"description\" content=\"From writing engaging copy and visual elements, to ranking higher in search engines, here\u2019s the complete guide to CRE listings\u00a0that convert.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.commercialcafe.com\/blog\/commercial-real-estate-listings-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Complete Guide to Creating CRE Listings That Convert Leads\" \/>\n<meta property=\"og:description\" content=\"From writing engaging copy and visual elements, to ranking higher in search engines, here\u2019s the complete guide to CRE listings\u00a0that convert.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.commercialcafe.com\/blog\/commercial-real-estate-listings-guide\/\" \/>\n<meta property=\"og:site_name\" content=\"CommercialCafe\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-29T04:30:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-26T09:19:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.commercialcafe.com\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/complete-guide-to-cre-listings.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1980\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Diana Sabau\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Diana Sabau\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.commercialcafe.com\/blog\/commercial-real-estate-listings-guide\/\",\"url\":\"https:\/\/www.commercialcafe.com\/blog\/commercial-real-estate-listings-guide\/\",\"name\":\"A Complete Guide to CRE Listings that Convert | CommercialCafe\",\"isPartOf\":{\"@id\":\"https:\/\/www.commercialcafe.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.commercialcafe.com\/blog\/commercial-real-estate-listings-guide\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.commercialcafe.com\/blog\/commercial-real-estate-listings-guide\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.commercialcafe.com\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/complete-guide-to-cre-listings.jpg\",\"datePublished\":\"2025-07-29T04:30:24+00:00\",\"dateModified\":\"2026-03-26T09:19:31+00:00\",\"author\":{\"@id\":\"https:\/\/www.commercialcafe.com\/blog\/#\/schema\/person\/8ed2c6db9854340d5ddeef532edde241\"},\"description\":\"From writing engaging copy and visual elements, to ranking higher in search engines, here\u2019s the complete guide to CRE listings\u00a0that convert.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.commercialcafe.com\/blog\/commercial-real-estate-listings-guide\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.commercialcafe.com\/blog\/commercial-real-estate-listings-guide\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.commercialcafe.com\/blog\/commercial-real-estate-listings-guide\/#primaryimage\",\"url\":\"https:\/\/www.commercialcafe.com\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/complete-guide-to-cre-listings.jpg\",\"contentUrl\":\"https:\/\/www.commercialcafe.com\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/complete-guide-to-cre-listings.jpg\",\"width\":1980,\"height\":1280,\"caption\":\"listings guide\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.commercialcafe.com\/blog\/commercial-real-estate-listings-guide\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.commercialcafe.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Complete Guide to Creating CRE Listings That Convert Leads\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.commercialcafe.com\/blog\/#website\",\"url\":\"https:\/\/www.commercialcafe.com\/blog\/\",\"name\":\"CommercialCafe\",\"description\":\"Your Commercial Real Estate Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.commercialcafe.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.commercialcafe.com\/blog\/#\/schema\/person\/8ed2c6db9854340d5ddeef532edde241\",\"name\":\"Diana Sabau\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.commercialcafe.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.commercialcafe.com\/blog\/wp-content\/uploads\/sites\/10\/2026\/04\/badge.png?w=93\",\"contentUrl\":\"https:\/\/www.commercialcafe.com\/blog\/wp-content\/uploads\/sites\/10\/2026\/04\/badge.png?w=93\",\"caption\":\"Diana Sabau\"},\"description\":\"Drawing on years of intense research in the U.S. commercial real estate market at Yardi Matrix, Diana now applies her expertise as a writer for the CommercialCafe blog. Her articles focus on CRE investment, labor market trends, and technology, and have been picked up by prestigious publications including the New York Times, GlobeSt, The Real Deal, NAIOP, MSN, and Bisnow.\",\"sameAs\":[\"diana.sabau@yardi.com\"],\"jobTitle\":\"Senior Content Writer, CRE News & Market Analysis\",\"url\":\"https:\/\/www.commercialcafe.com\/blog\/author\/diana-sabau\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"A Complete Guide to CRE Listings that Convert | CommercialCafe","description":"From writing engaging copy and visual elements, to ranking higher in search engines, here\u2019s the complete guide to CRE listings\u00a0that convert.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.commercialcafe.com\/blog\/commercial-real-estate-listings-guide\/","og_locale":"en_US","og_type":"article","og_title":"The Complete Guide to Creating CRE Listings That Convert Leads","og_description":"From writing engaging copy and visual elements, to ranking higher in search engines, here\u2019s the complete guide to CRE listings\u00a0that convert.","og_url":"https:\/\/www.commercialcafe.com\/blog\/commercial-real-estate-listings-guide\/","og_site_name":"CommercialCafe","article_published_time":"2025-07-29T04:30:24+00:00","article_modified_time":"2026-03-26T09:19:31+00:00","og_image":[{"width":1980,"height":1280,"url":"https:\/\/www.commercialcafe.com\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/complete-guide-to-cre-listings.jpg","type":"image\/jpeg"}],"author":"Diana Sabau","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Diana Sabau","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.commercialcafe.com\/blog\/commercial-real-estate-listings-guide\/","url":"https:\/\/www.commercialcafe.com\/blog\/commercial-real-estate-listings-guide\/","name":"A Complete Guide to CRE Listings that Convert | CommercialCafe","isPartOf":{"@id":"https:\/\/www.commercialcafe.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.commercialcafe.com\/blog\/commercial-real-estate-listings-guide\/#primaryimage"},"image":{"@id":"https:\/\/www.commercialcafe.com\/blog\/commercial-real-estate-listings-guide\/#primaryimage"},"thumbnailUrl":"https:\/\/www.commercialcafe.com\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/complete-guide-to-cre-listings.jpg","datePublished":"2025-07-29T04:30:24+00:00","dateModified":"2026-03-26T09:19:31+00:00","author":{"@id":"https:\/\/www.commercialcafe.com\/blog\/#\/schema\/person\/8ed2c6db9854340d5ddeef532edde241"},"description":"From writing engaging copy and visual elements, to ranking higher in search engines, here\u2019s the complete guide to CRE listings\u00a0that convert.","breadcrumb":{"@id":"https:\/\/www.commercialcafe.com\/blog\/commercial-real-estate-listings-guide\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.commercialcafe.com\/blog\/commercial-real-estate-listings-guide\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.commercialcafe.com\/blog\/commercial-real-estate-listings-guide\/#primaryimage","url":"https:\/\/www.commercialcafe.com\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/complete-guide-to-cre-listings.jpg","contentUrl":"https:\/\/www.commercialcafe.com\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/complete-guide-to-cre-listings.jpg","width":1980,"height":1280,"caption":"listings guide"},{"@type":"BreadcrumbList","@id":"https:\/\/www.commercialcafe.com\/blog\/commercial-real-estate-listings-guide\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.commercialcafe.com\/blog\/"},{"@type":"ListItem","position":2,"name":"The Complete Guide to Creating CRE Listings That Convert Leads"}]},{"@type":"WebSite","@id":"https:\/\/www.commercialcafe.com\/blog\/#website","url":"https:\/\/www.commercialcafe.com\/blog\/","name":"CommercialCafe","description":"Your Commercial Real Estate Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.commercialcafe.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.commercialcafe.com\/blog\/#\/schema\/person\/8ed2c6db9854340d5ddeef532edde241","name":"Diana Sabau","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.commercialcafe.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.commercialcafe.com\/blog\/wp-content\/uploads\/sites\/10\/2026\/04\/badge.png?w=93","contentUrl":"https:\/\/www.commercialcafe.com\/blog\/wp-content\/uploads\/sites\/10\/2026\/04\/badge.png?w=93","caption":"Diana Sabau"},"description":"Drawing on years of intense research in the U.S. commercial real estate market at Yardi Matrix, Diana now applies her expertise as a writer for the CommercialCafe blog. Her articles focus on CRE investment, labor market trends, and technology, and have been picked up by prestigious publications including the New York Times, GlobeSt, The Real Deal, NAIOP, MSN, and Bisnow.","sameAs":["diana.sabau@yardi.com"],"jobTitle":"Senior Content Writer, CRE News & Market Analysis","url":"https:\/\/www.commercialcafe.com\/blog\/author\/diana-sabau\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.commercialcafe.com\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/complete-guide-to-cre-listings.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.commercialcafe.com\/blog\/wp-json\/wp\/v2\/posts\/43447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.commercialcafe.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.commercialcafe.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.commercialcafe.com\/blog\/wp-json\/wp\/v2\/users\/56"}],"replies":[{"embeddable":true,"href":"https:\/\/www.commercialcafe.com\/blog\/wp-json\/wp\/v2\/comments?post=43447"}],"version-history":[{"count":10,"href":"https:\/\/www.commercialcafe.com\/blog\/wp-json\/wp\/v2\/posts\/43447\/revisions"}],"predecessor-version":[{"id":46840,"href":"https:\/\/www.commercialcafe.com\/blog\/wp-json\/wp\/v2\/posts\/43447\/revisions\/46840"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.commercialcafe.com\/blog\/wp-json\/wp\/v2\/media\/43451"}],"wp:attachment":[{"href":"https:\/\/www.commercialcafe.com\/blog\/wp-json\/wp\/v2\/media?parent=43447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.commercialcafe.com\/blog\/wp-json\/wp\/v2\/categories?post=43447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.commercialcafe.com\/blog\/wp-json\/wp\/v2\/tags?post=43447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}