Prime Restaurant/Drive-Thru Available—E. Market Street, Harrisonburg’s Top Retail Corridor

Harrisonburg is recognized as one of Virginia’s most dynamic regional markets. The metro area population now exceeds 146,000, with continued growth supported by its role as the commercial, medical, and educational center of the Shenandoah Valley. Harrisonburg’s strong trade area reaches well beyond the city limits, drawing shoppers from a 20–30 mile radius and serving a total market of more than 265,000 people. Anchored by James Madison University and a thriving cluster of higher education institutions, Harrisonburg benefits from a steady influx of students, faculty, and professionals who support year-round economic activity. The area’s diverse economy is driven by education, healthcare, advanced manufacturing, agri-business, and a robust services sector, ensuring stability and continued demand for retail, dining, and entertainment offerings. Ongoing population and job growth, coupled with Harrisonburg’s status as a regional destination, have resulted in sustained retail sales growth and vibrant new development across the metro. The city continues to attract new residents and businesses seeking the unique combination of affordability, quality of life, and access to major transportation corridors, reinforcing its position as a leading retail market in western Virginia.This 2,400 sf former Potbelly occupies a prime endcap position at a superior second-generation strip center surrounded by leading national retailers and neighboring the market’s primary office district. Located on East Market Street—the region’s most active and desirable commercial corridor—this site offers immediate proximity to I-81 (Exit 247, less than ½ mile away) and dedicated access to the area’s busiest signalized intersection at University Blvd. Built in 2018, the space retains a high quality restaurant buildout, including a fully installed drive-thru lane— expediting speed to market, shortening the construction timeline, simplifying permitting, and saving six figures in buildout costs. With over 210,000 consumers in the trade area, 46,000+ daytime employees nearby, and 22,000 students from James Madison University, this location offers outstanding visibility and convenience in Harrisonburg’s most active commercial district.