Midtown Row

The Midtown Row Portfolio is a premier mixed-use asset in the heart of Williamsburg, Virginia, comprising two well-established shopping centers—Colonial (95,455 SF) anchored by Food Lion and Marshalls, and Lamonticello (63,157 SF) anchored by Grocery Outlet and Ace Hardware—seamlessly integrated into the larger Midtown Row development, which consists of 60,961 sf of retail and office space. This high-performing destination includes 240 fully leased student apartments housing 624 residents, and a pedestrian-friendly layout anchored by a central green programmed with year-round events.

Positioned directly adjacent to the College of William & Mary and less than a mile from Colonial Williamsburg, Midtown Row sits at the nexus of the city’s academic, cultural, and tourism engines, drawing from over 6 million annual visitors and a regional daytime population of 68,000+. According to Placer.ai data, Midtown Row generates approximately 2.4 million visits annually, with foot traffic increasing approximately 22% since 2023—reflecting strong consumer engagement and sustained leasing momentum. With its irreplaceable location, diversified tenancy, and continued growth trajectory, Midtown Row represents the future of Williamsburg’s urban core.