Quality Inn & Suites

Starting Bid $750,000

RealINSIGHT Marketplace, in partnership with Marcus & Millichap, is pleased to present the Quality Inn & Suites Black River Falls I-94, a 133-room, three-story hotel on 10.42 acres at the interchange of Interstate 94 and Highway 54 in Black River Falls, Wisconsin. Built in 1974 and converted to the nationally recognized Quality Inn & Suites brand in November 2025, the Property gives investors a freshly rebranded, Choice Hotels-affiliated asset in a market with limited branded supply. The Hotel posted 2025 revenue of approximately $992,000 on 18.6% occupancy and a $105.00 ADR, with a broker pro forma projecting Year 1 NOI of $390,986 as occupancy climbs toward 25%, a substantial value-add opportunity from actual 2025 NOI of $22,164. Amenities include an indoor pool, fitness center, and free hot breakfast, plus meeting and event space supporting group demand beyond room nights. The Property benefits from a diverse demand base anchored by Ho-Chunk Gaming, Mayo Clinic Health System, and Black River Memorial Hospital, plus year-round outdoor recreation including Black River State Forest and hundreds of miles of ATV and snowmobile trails. Positioned along a heavily traveled interstate corridor between Minneapolis and Madison, the asset offers a nationally branded hotel with meaningful upside in a stable, demand-diverse Wisconsin lodging market.

Auction Broker: Michael Klar

Broker E-mail:

Broker Mobile: (248) 914-2183

Auction Company: Marcus & Millichap