Bay View Redevelopment Opportunity

207 E Lincoln Ave, Milwaukee, WI 53207

Property Information

  • For Sale $2,750,000
  • Property Type Other
  • Property Size 98,725 SF
  • Lot Size 1.21 SF
  • Date Updated May 13, 2026

Description

The offering consists of a rare 1.21-acre infill multifamily development site located at 207 E Lincoln Avenue in Milwaukee’s Bay View neighborhood. Positioned within one of the city’s most sought‑after residential districts, the site benefits from exceptional walkability, direct connectivity to Downtown Milwaukee, and immediate access to established retail, restaurants, and daily‑needs services. Its IO2 zoning, strong surrounding demographics, and proximity to employment hubs support a clear highest‑and‑best‑use as a highdensity Class A multifamily development.


Based on Colliers’ development underwriting, the site could support approximately 130- 170 units of housing with a Zoning Map change, depending on the multifamily zoning district, consistent with recent submarket densities and aligned with current developer expectations in Milwaukee County. Market‑supported rents, strong absorption trends, and robust demand for new product in Bay View position the site for accelerated lease‑up and long‑term operating stability.


The property’s scale, location, and competitive rent profile create an opportunity for investors and developers to deliver a marquee multifamily community in a neighborhood with limited remaining large‑parcel development sites.

• Prime Bay View infill location offering exceptional walkability, proximity to Downtown Milwaukee, and strong long‑term renter demand
• Test‑fit supports a 156‑unit Class A multifamily development, achieving market‑supported density and efficient scale
• Potential alignment for TIF support and municipal incentives due to redevelopment of an underutilized industrial site
• Limited supply of large‑scale development parcels in Bay View enhances long‑term value and supports strong developer interest

Contacts

Joe Eldredge
Gregory Anderson
Adam Connor

Location

Contact Bay View Redevelopment Opportunity
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