Vornado Taps Newmark for Next Phase of Manhattan Retail at The Penn District

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Vornado Realty Trust recently named Newmark Group, Inc. as the exclusive leasing agent for the next stage in its retail transformation in THE PENN DISTRICT within the new West Side in Manhattan, N.Y. The Newmark retail team overseen by Chairman of Global Retail, Mark Masinter, will work closely with Newmark’s Retail Vice Chairman, Karen Bellantoni, in addition to Jackie Totolo, Pierce Thompson, and Nick Masinter.

A core component of its $2.5 billion revitalization of THE PENN DISTRICT campus, Vornado is in the initial stages of creating a cohesive, street-level retail experience along both sides of Seventh Avenue between 33rd and 34th streets. Newmark will assist in developing this corridor to complement the existing anchors — Macy’s and Primark — as well as the Moynihan Retail Corridor, which serves as the central spine of the Moynihan Train Hall.

“Through our redevelopment of THE PENN DISTRICT, we have thoughtfully curated a diverse blend of local and nationally owned restaurants, cafes, and shops that offer something for all workers, residents, commuters, and visitors who experience the neighborhood on a daily basis,” said Glen Weiss, executive vice president and co-head of real estate at Newmark. “We have methodically remade THE PENN DISTRICT as a 24/7 neighborhood for every occasion and every taste. The success of our transformative work is evident across all corners of the neighborhood. In partnership with Mark and the Newmark team, we will make THE PENN DISTRICT retail environment New York’s next big event.”

Primark’s flagship store, totaling about 78,000 square feet of Manhattan retail space, is set to open this spring at 150 W. 34th St. At the new Moynihan Train Hall, Vornado has curated a diverse dining scene anchored by Avra Estiatorio.

Vornado also expanded and redeveloped Penn Station’s main underground passageway (the Long Island Rail Road concourse), which is now lined with a mix of national and local dining options and retailers. Closing traffic on the stretch of 33rd Street between Seventh and Eighth avenues created Plaza 33 — an open and versatile pedestrian area that’s an ideal place to meet, relax, shop, and dine al fresco.

Ioana Ginsac

Senior Content Writer, Industry News & Reports

Ioana is a content writer who has been covering all-things-CRE (and more) for several Yardi network publications since 2017. You will find her byline regularly in industry news and market reports, but also on articles covering sustainable development, green urbanism, and innovation, all of which she has been passionately learning about for more than a decade. Her work has been referenced by publications including AmericanInno, Bisnow, BusinessInsider, Commercial Property Executive, Curbed, Fast Company, Forbes, GlobeSt.