Laura Pop-Badiu

Laura Pop-Badiu is a Senior Creative Writer at PropertyShark, with a degree in Journalism and a background in both hospitality and real estate. Laura is a certified bookworm with a genuine passion for the written word and a keen interest in the real estate market, having previously written for Yardi's RentCafe, CoworkingCafe and CoworkingMag. Her work has been featured in major publications like The New York Times, Forbes, NBC News, The Business Journals, Chicago Tribune, MSN and Yahoo! Finance, among others.

lead nurturing campaigns

Nurturing Commercial Real Estate Leads: 6 Effective Follow-Up Strategies for Brokerages

Successfully nurturing commercial real estate leads can drive more closed deals and long-term client relationships for brokerages. By building trust, maintaining engagement and staying top of mind, brokers can turn initial interest into lasting partnerships. Effective lead nurturing goes beyond simple follow-ups—it requires a strategic mix of personalized outreach, timely communication and technology-driven insights.

Industrial Markets Navigate Changes Amid Tariff Tensions and Supply Shifts

Tariff uncertainty continues to impact the industrial sector and ripple through supply chains, as market conditions shift

Conversion Momentum Builds as Rising Vacancies Push Cities Toward Adaptive Reuse

Record office vacancies are creating opportunities for building owners to repurpose vacant spaces and for cities to combat housing shortages.