What Are Air Rights in Commercial Real Estate?

Manhattan skyscrapers

When you buy a piece of land or a building, you are not just purchasing what is at street level. You are buying a vertical column of space that extends both below ground and upward, as far as local zoning allows. That upward portion is what the industry calls air rights, and in dense urban…

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Guide to Effective Online Communication for CRE Brokers

Commercial real estate brokers rely on online communication to build client relationships, nurture leads, and move deals from first inquiry to signed lease. In this article, we cover everything you need to know about communicating effectively with clients and prospects through digital channels, from email etiquette and response times to multichannel strategies and AI-powered tools…

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How to Promote Commercial Real Estate Online: 10 Proven Marketing Ideas

The vast majority of commercial real estate searches now begin online, and an increasing share of those searches happen through AI-powered tools like Google AI Overviews, ChatGPT, and Perplexity. For brokers and brokerages, a strong digital presence is no longer a competitive advantage. It is baseline. A successful CRE marketing campaign brings together multiple digital…

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What Is Loss Factor in Commercial Real Estate?

Modern office interior

When you lease office space, the number of square feet on your lease is almost never the number of square feet you actually use. The difference between those two figures is captured by a metric called the loss factor, and understanding it is one of the most practical things you can do before signing a…

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How to Find Office Space for Your Small Business

coworking office

Finding the right office space has always required balancing cost against practicality. What’s changed is the list of questions you have to answer first. How often will your team actually be in the office? Do you need space that can flex as headcount shifts? What does the space say to a client or a new…

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