Read anything good lately? We’ve selected 11 of the top commercial real estate books to not only spark your imagination but also help your business.
This list is by no means exhaustive and is presented in no particular order. However, it provides you with a good range of commercial real estate books to choose from. Kick off your 2020 reading challenge with these recommendations!
Value Added: Successful Strategies for Listing and Selling Investment Real Estate
This book is a serious go-to for experienced commercial real estate brokers. With references to more than 600 transactions, “Value Added” offers valuable insights into CRE processes (and the pitfalls to avoid).
The Real Estate Game
This “Intelligent Guide to Decision Making and Investment” for experienced investors provides an insider’s perspective on how to develop, own, and manage your property portfolio. The author, William J. Poorvu, is a professor at the Harvard Business School and has three decades of experience in the industry.
How to Win Friends and Influence People in the Digital Age
OK, this doesn’t strictly fall under the ‘commercial real estate books’ category. But it teaches you the foundations of the CRE trade. Namely, how to express your ideas and communicate effectively to build strong, professional relationships in the digital world.
The Millionaire Real Estate Agent
This empowering book is an excellent resource for rookies and pros alike. It outlines the skills and qualities any CRE professional needs to accelerate their business profitability and is a must-read for all entrepreneurs in the sector.
How to Succeed in Commercial Real Estate
If you want a better understanding of the commercial real estate industry, this is the book for you. It’s a great handbook, filled with explanations and discussions on how to position yourself for maximum success.
The Second Machine Age
This book is a tour-de-force for any professional who wants to capitalize on the digital revolution to optimize their business functions. It explains how emerging technologies affect a range of industries and is a useful resource for tech-savvy brokers.
Brokers Who Dominate: 8 Traits of Top Producers
If you’re new to the broker industry, this book provides valuable insights from North America’s top brokers. You will learn the tactics, strategies, marketing means, prospecting platforms, and support services these pros use.
The Commercial Real Estate Investor’s Handbook
If you’re a new investor, this commercial real estate book covers the basics. From luxury hotels to warehouses, it provides step-by-step instructions to help investors discover how to make money across the industry.
The Complete Guide to Real Estate Finance for Investment Properties
A good read if you’re interested in investing in properties that you own. This practical guide helps you make sure your investment decisions are sound, providing straightforward guidance at every step of the property analysis process.
The Complete Guide to Developing Commercial Real Estate
If you want to develop commercial property, this book guides you through each stage of the development process helping you convert your vision into successful real estate development.
Real Estate & Finance Investments
Currently in its 16th edition, this commercial real estate book helps you understand how investments and lending work in the industry. It explains how to assess risks and returns to avoid any unnecessary (and potentially costly) mistakes. This edition also contains material for individuals who are interested in real estate for their own personal investment.
