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3 Features for CRE Broker Success in 2024

Online internet listing service (ILS) platforms continue to revolutionize how business is done in the real estate sector. That’s because modern digital tools and features come together for brokers, tenants, sellers, and buyers to find the right properties and connect with each other to seal the deal.

CommercialCafe — a trusted Yardi marketplace — is a great example of how joining the right platform can greatly improve your listing reach, streamline portfolio management, facilitate communication, and lead to successfully closing more deals.

1Listing Search & Market Insights

With a user-friendly interface, the intuitively designed platform offers advanced search filters that make it easy for you to hone your search. Drawing on an extensive database of commercial properties that include office, retail, and industrial spaces, CommercialCafe provides more than 300,000 listings for rent and for sale across all top markets in the U.S.

Easy Listing Search & Property Contact

Quickly focus your property search starting right from the home page, where you can select whether you’re looking for listings for rent or for sale, as well as the type of property you’re searching. You can even view all commercial real estate (CRE) listings available or focus specifically on coworking, office, retail or industrial spaces.

Next, the results page offers an extended menu of filters with which you can easily refine your search for commercial space even further. Specifically, you can filter by price or lease rate; building size; listing space; listing age; and more, as well as select from an extensive list of property types. You’ll also find an interactive map that gives you an overview of your market of interest and offers an alternative way of identifying the best properties for your needs.

Plus, because CommercialCafe partners with highly respected brokerages, property listings come with comprehensive information regarding the space made available, photos, floor plans, e-brochures, and more. And, while broker information is available for you to reach out directly, you can also turn to the easy-to-use contact form that’s provided for each property. Simply fill in your contact information and a few additional details and opt to send a request so that you can be contacted in return by the listing representative.

Market Insights by Property Type

Drawing on the more than 300,000 listings posted on the platform, as well as property research data compiled by CommercialEdge — an end-to-end Yardi solution for CRE professionals — CommercialCafe listing search will give you more than just listings. For instance, the search results page also includes a breakdown of essential data regarding spaces listed on the market and provides valuable, up-to-date context for your listing search in all top U.S. markets. At the same time, the easy-to-browse insights summary is available for each property type in the “Frequently Asked Questions” section, which is located below the interactive map and the listing search results.

2Property Listing Marketing and Management

The CommercialCafe platform is part of the fastest-growing marketplace network in the U.S. Brought together by Yardi to form the CommercialEdge listing network, CommercialCafe, CommercialSearch, PropertyShark, CoworkingCafe, and Coworking Mag collectively attract more than 2 million visitors monthly; generate more than 350,000 leads per year; and rank on the first page of Google.

It’s easy to leverage our full suite of products, tools, and services tailored to professionals in the commercial real estate industry! Just register for a free account to join the network and start enjoying the benefits:

  • Add unlimited free listings with easy-to-use templates.
  • Use property images from our high-quality photo library.
  • Manage your leads and contacts from your personal, user-friendly dashboard.
  • Syndicate your portfolio from one platform across all marketplaces in the network, as well as additional sites.

The first step to maximizing leads to your listings is to market all your assets on the best possible platform. Add unlimited listings for free from your registered CommercialCafe account, with user-friendly templated forms that feature pre-populated fields and ready-to-use property data. Easily broadcast your listings across our network of marketplaces to expand the reach of your portfolio and make the most of your dashboard to conveniently manage your marketing, leads, and contacts in one place.

3Premium Marketing Tools

Make the most of CommercialCafe’s premium promotion tools to boost the visibility of your listings and maximize leads: Once you’ve registered an account, you can promote your profile as a featured agent in your area to maximize exposure for your business. Additionally, you have the option of premium placement to boost your listings to the top of search pages across the entire CommercialEdge listing network.

Premium listing placement options are currently available in two tiers — Diamond and Gold:

  • Opting for Diamond placement will put your listing at the very top of search results for your market, complete with your photo and logo. Only two Diamond listings are available for any one market at a time and you can only secure one per market, so be sure to claim your Diamond listing.
  • With Gold placement, your listings will shine above the others in your market, right after the Diamond tier. With two listings per market, per asset class, the Gold treatment offers great promotional value for your portfolio, so pick your most worthy listings and secure their place!

Online marketplace solutions have become essential to CRE broker success in today’s dynamic market. Reaching a wider audience, streamlining listing management, and gaining valuable market insights — along with features like detailed listings, comprehensive search functions, and CRM integration — have proven time and again to be powerful tools, indeed.

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