Online internet listing service (ILS) platforms continue to revolutionize how business is done in the real estate sector. That’s because modern digital tools and features come together for brokers, tenants, sellers, and buyers to find the right properties and connect with each other to seal the deal.
CommercialCafe — a trusted Yardi marketplace — is a great example of how joining the right platform and accessing the tools that top brokers rely on can greatly improve your listing reach, streamline portfolio management, facilitate communication, and lead to successfully closing more deals.
1. Property Listing Marketing and Management
The CommercialCafe platform is part of the fastest-growing marketplace network in the U.S. Brought together by Yardi to form the CommercialCafe listing network, CommercialCafe, CommercialSearch, PropertyShark, CoworkingCafe, and Coworking Mag collectively attract more than 2 million visitors monthly and generate more than 350,000 leads per year. Moreover, our network’s sites rank on the first page of Google across all major commercial markets in the U.S, ensuring unrivaled visibility for your listings.
It’s easy to leverage our full suite of products, tools, and services tailored to professionals in the commercial real estate industry! Just register for a free account to join the network and start enjoying the benefits:
- Add unlimited listings with easy-to-use templates.
- Use property images from our high-quality photo library or add your own.
- Manage your leads and contacts from your personal, user-friendly dashboard.
- Syndicate your portfolio from one platform across all marketplaces in the network to maximize your reach.
Alternatively, you can simplify listing management with automation and outsourcing:
- Email us your listings in bulk and our dedicated team will upload and manage them for you.
- Send us your feed so that any updates you make are reflected accordingly across our network immediately.
The first step to enhancing your lead generation through your listings is to market all your assets on the best possible platform. You can easily add CRE listings from your registered CommercialCafe account, with user-friendly templated forms that feature pre-populated fields and ready-to-use property data. Easily broadcast your listings across our network of marketplaces to expand the reach of your portfolio and make the most of your dashboard to conveniently manage your marketing, leads, and contacts in one place.
2. Premium Marketing Tools
More business happens online now than ever before, and exposure truly has become an essential aspect of building success. And, as the playing field becomes increasingly crowded, you need to ensure that your best assets stay visible.
CommercialCafe now offers a new way to stay ahead of the competition, while leveraging the search result optimization that defines our CRE listing network. Introducing Premium Listing placement, a brand new way to ensure your best assets appear at the top of search pages for your market of choice, across the entire CommercialCafe listing network.
With this new visibility-enhancing solution, you can take advantage of the strengths of our marketing platform and showcase your portfolio on top-ranking marketplace sites.
Premium listing placement options are currently available in two tiers — Diamond and Gold:
- Your top-of-the-line asset deserves the Diamond treatment: With this option, you’ll receive premium placement for your top listing. Personalized with your branding and photo, your Diamond listing will be placed at the top of search pages for your market. Only two Diamond listings are available per market at a time and you can only secure one of them, so be sure to claim your Diamond listing and leverage the visibility it brings.
- With Gold placement, your listings will shine above all other non-premium listings in your market, right after the Diamond tier. With two listings per market, per asset class, the Gold treatment offers great promotional value for your portfolio, so pick your most worthy listings and secure their place!
Want to learn more about how purchasing premium listing placement can add value to your business? Contact us to schedule a demo!
3. Listing Search and Market Insights
With a user-friendly interface, the intuitively designed platform offers advanced search filters that make it easy for business owners to reach your available properties. Drawing on an extensive database of commercial properties that include office, retail, and industrial spaces, CommercialCafe brings together listings for rent and for sale across all top commercial real estate markets in the U.S.
Easy Listing Search & Property Contact
In-depth property searches start right from the home page, where prospects looking for commercial space can select whether they’re looking for listings for rent or for sale, as well as the type of property that they’re looking for. Searches can include all commercial real estate (CRE) listings available or focus specifically on coworking, office, retail or industrial spaces.
Next, the results page offers an extended menu of filters that can be used to refine searches for commercial space even further. Specifically, results can be filtered by price or lease rate; building size; listing space; listing age; and more, as well as an extensive list of property types. The search page also includes an interactive map that offers an overview of the market, presenting an alternative way of identifying the best properties for each business’ specific needs.
Plus, CommercialCafe allows brokerages to provide comprehensive information regarding the space made available, photos, floor plans, e-brochures, and more. Once they’ve found a property that interests them, business owners can get in touch with brokers through an easy-to-use contact form by simply filling in their contact information and a few additional details.
Market Insights by Property Type
Drawing on the more than 300,000 listings posted on the platform, as well as property research data compiled by CommercialCafe — an end-to-end Yardi solution for CRE professionals — CommercialCafe listing search will give you more than just listings.
For instance, the search results page also includes a breakdown of essential data regarding spaces listed on the market and provides valuable, up-to-date market context for your commercial real estate needs in all top U.S. markets. At the same time, the easy-to-browse insights summary is available for each property type in the “Frequently Asked Questions” section, which is located below the interactive map and the listing search results.
Online marketplace solutions have become essential to CRE broker success in today’s dynamic market. Reaching a wider audience through free and promoted methods, streamlining listing management, and gaining valuable market insights have proven time and again to be powerful tools for high-performance brokerages.
About CommercialCafe
CommercialCafe is a nationwide commercial real estate internet listing service that’s part of the CommercialCafe Listings Network. Listings available on CommercialCafe encompass all commercial real estate property types — including traditional office and coworking spaces, as well as industrial and retail property for sale and lease.
Ioana Ginsac
Senior Content Writer, Industry News & Reports
Ioana is a content writer who has been covering all-things-CRE (and more) for several Yardi network publications since 2017. You will find her byline regularly in industry news and market reports, but also on articles covering sustainable development, green urbanism, and innovation, all of which she has been passionately learning about for more than a decade. Her work has been referenced by publications including AmericanInno, Bisnow, BusinessInsider, Commercial Property Executive, Curbed, Fast Company, Forbes, GlobeSt.
