Shoppes at Williams Ranch

Priceville is no longer a hidden gem — it’s one of North Alabama’s fastest-growing residential pockets, strategically positioned between Decatur and Huntsville along I-65. With the majority of new housing starts in Morgan County occurring east of Decatur, Priceville is rapidly transforming from a pass-through town into a destination for families, commuters, and high-income households. However, retail development hasn’t kept pace with rooftops. The intersection of Highway 67 and I-65 is the gateway to this growth, serving as the main arterial for tens of thousands of vehicles traveling between regional employment hubs and residential communities. This site offers unmatched visibility, easy access, and a prime opportunity to establish anchor retail before the area reaches full build-out. With rising demand and minimal local competition, national and regional retailers have a first-mover advantage to secure long-term market share in a high-growth, high-income corridor.Priceville is experiencing a residential boom, yet no full-service grocery store exists within city limits. With over 18,000 people and 6,700+ households within 5 miles, and a median household income of $86,500+, the trade area is primed for a national grocer. Residents currently drive 10–15 minutes to Decatur or Hartselle for weekly essentials — creating a substantial grocery gap. The site at Highway 67 and I-65 offers regional access and strong daily traffic, making it ideal for a full-line supermarket, neighborhood grocery, or discount format to become the dominant local food retailer.