Fairfield Inn & Suites Rocky Mount

Colliers, as exclusive representative of the seller, is pleased to present to qualified investors the Fairfield Inn & Suites Rocky Mount, located at 187 Wellspring Dr Rocky Mount, NC 27804. The subject property is a 91-room, five-story, interior-corridor hotel constructed in 2020 and situated on approximately 2.18 acres with direct visibility to U.S. Route 64 (44,000 vehicles per day) and access to Interstate 95 (51,000 vehicles per day). The asset is offered fee simple, unencumbered by debt, and free of third-party management.

The asset benefits from premier positioning within Rocky Mount, serving as a critical commercial, healthcare, and sports tourism crossroads for Eastern North Carolina. The property provides superior regional connectivity, situated approximately 50 miles east of Raleigh and the Research Triangle, 40 miles northwest of Greenville, and 120 miles south of Richmond, Virginia. The market’s corporate lodging demand is anchored by global advanced manufacturing and healthcare leaders, most notably Pfizer’s massive sterile injectables facility (Nash County’s largest employer with over 2,400 personnel) and the Cummins Rocky Mount Engine Plant (employing approximately 1,800 workers), alongside UNC Health Nash, a 280-bed regional hospital system situated less than two miles from the hotel. Distribution and logistics demand is heavily catalyzed by the CSX Carolina Connector (CCX), a $160 million rail hub designed to reach over five million consumers across a 120-mile radius. Complementing robust midweek corporate travel, the hotel captures substantial weekend compression from regional sports tourism, anchored by the 165,000-square-foot Rocky Mount Event Center, the nearby 143-acre Rocky Mount Sports Complex, and North Carolina Wesleyan University, collectively drawing over 100,000 annual visitors. This dual-engine demand profile provides consistent, seven-day-a-week room night capture, driving sustained occupancy and premium ADR performance.

The hotel’s STR-defined competitive set includes the Holiday Inn Express Rocky Mount - Sports Cntr, Hampton Inn Rocky Mount, Residence Inn Rocky Mount, Courtyard by Marriott Rocky Mount, Holiday Inn Rocky Mount I-95 at US 64, and the Country Inn & Suites by Radisson, Rocky Mount. Historically, the subject property has demonstrated exceptional rate positioning, consistently maintaining a leadership position in Average Daily Rate (ADR) relative to its peers. However, a significant opportunity remains to optimize performance, as the asset has historically under-indexed on occupancy. A new, more hands-on owner-operator can bridge this gap by executing key targeted renovations to this modern, 2020-built asset and implementing a highly proactive local sales strategy. By refreshing high-impact spaces and aggressively capturing un-tapped group and corporate accounts, an investor can elevate the hotel to its rightful position as the undisputed market leader. This operational transformation, backed by the property's already-excellent location, is projected to drive dramatic RevPAR growth and establish a highly accelerated pro forma trajectory that unlocks exceptional, high-yield NOI.

The Fairfield Inn & Suites Rocky Mount presents a highly attractive opportunity to acquire a cash-flowing, newly-constructed asset in a robust and expanding North Carolina submarket. With the property’s premier location and a dual-engine demand profile driven by both corporate and leisure travel, a new operator is perfectly positioned to capture measurable upside. By implementing a more aggressive revenue management strategy focused on driving occupancy, an investor can immediately build on the hotel’s strong historical performance and realize significant NOI growth.

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