String of New Leases, Expansions & Renewals at Cohen Brothers’ Red Building in West Hollywood, Calif.

Cohen Brothers has secured seven leases totaling nearly 96,000 square feet at the Red Building, a creative office space in West Hollywood, Calif.(opens in new tab), that’s part of the company’s Pacific Design Center complex. The deals include new tenants, while also locking down a series of existing beauty, fashion and tech tenants.

Among them, SuperOrdinary, a distribution platform and beauty incubator, had the largest footprint at 25,000 square feet. The landlord was represented in-house by its Executive Vice President & National Director of Leasing, Marc Horrowitz, while Marc Bretter of Maywood Property Group negotiated the agreement on behalf of the tenant.

Here, luxury makeup brand Hourglass Cosmetics, a subsidiary of Unilever Prestige, penned a six-year lease for 18,500 square feet, while Tracee Eliss Ross’ hair care brand, Pattern Beauty, will occupy 7,800 square feet in the building under a six-year term, as well. Additionally, Australian apparel retailer Princess Polly signed a 6.5-year deal for 11,500 square feet, while vintage designer Lilly et Cie locked down 8,500 square feet for an eight-year lease.

Meanwhile, Grindr renewed its 14,500-square-foot lease at the Red Building (its current headquarters) and British apparel brand All Saints extended its total footprint to 10,000 square feet for four years.

“The continued demand we’re seeing at the Red Building, from beauty and fashion brands to technology companies, speaks to the strength of the Pacific Design Center as a creative hub,” said Charles Cohen, president and CEO of Cohen Brothers Realty.

Another tenant — entertainment law firm Johnson Shapiro Slewett & Kole — also expanded its presence in the building by 8,500 square feet for a total of 19,000 square feet.

“We are pleased that this successful, high-end, existing tenant is prospering and expanding at PDC’s Red Building, which continues to outpace the market in robust leasing activity,” Horowitz said. “This commitment is further testament to the long-term success of this accomplished law firm’s reputation and choice of locations in Southern California.”

With nearly 140,000 square feet of leases secured in 2025, the Red Building is now 90% occupied(opens in new tab) with another 50,000 square feet worth of deals still being negotiated. Once these are also finalized, the property’s occupancy rate is expected to hit 95%.

Envisioned by the late architect Cesar Pelli and completed in 2012, the Red Building is part of a complex that also includes the 750,000-square-foot Blue Building (built in 1975), and the 450,000-square-foot Green Building (completed in 1988). Cohen Brothers took ownership of the complex in 1999 from Catellus Development.