Lingerie, clothing, and beauty retailer Victoria’s Secret has signed a lease agreement with private fund ALTO Real Estate for a new flagship store location on Miami’s Lincoln Road.
Located at 900 Lincoln Road, the new store recently opened within 7,500 square feet of premium Miami retail space, for which the retailer signed a 12-year lease.
“ALTO invests strategically in properties that elevate our portfolio, and Lincoln Road exemplifies such an asset,” said Yaniv Melamud, co-founder and CEO of ALTO Real Estate Funds. “This long-term lease with Victoria’s Secret reinforces the value of this prime location and strengthens our presence on one of the most prestigious retail streets in the United States.”
ALTO Real Estate Fund acquired the property in 2021, banking on the Lincoln Road corridor’s potential for resurgence and long-term growth. Coming on the heels of six months of extensive preparations, Victoria’s Secret anchoring of the location represents a major milestone for both the retailer and Miami’s vibrant shopping district.
International investors and global brands alike are gravitating to the area, which is currently experiencing more than $3 billion in luxury residential and hospitality investment. Projects include: The Shore Club Private Collection (ultra-luxury residences with penthouses); The Raleigh Hotel, which is undergoing a full-scale, $1 billion restoration; and a 48-story, landmark tower dubbed Five Park that aims to deliver boutique hotel-style living and sweeping ocean views.
Miami Commercial Real Estate Thriving in 2025
Miami Beach continues to solidify its reputation as a world-class destination for fashion, lifestyle, and long-term real estate value. As retail space and office space tend to share success, we also see good performance in that sector of the local market, as noted in our most recent national office report: The full-service equivalent listing rate for office space here was roughly $57 per square foot in July. Additionally, more than 1.5 million square feet of new office space is under construction, and year-to-date office sales saw properties change hands for an average of nearly $260 per square foot.
