Perkins Rowe: Baton Rouge’s Premier Open-Air Mixed-Use Destination

-Perkins Rowe is Baton Rouge’s premier open-air mixed-use destination, featuring 375,000 SF of retail space surrounded by high-performing national brands, upscale office tenants, and over 640 multifamily residential units. Strategically located at the intersection of Perkins Road and Bluebonnet Boulevard, the center sits in the heart of Baton Rouge’s high-income retail and medical corridor, with 44,750+ VPD along Bluebonnet and 23,936+ VPD along Perkins. Anchored by tenants like The Fresh Market, CVS, Urban Outfitters, Anthropologie, Cinemark Theatres, and a curated mix of local boutiques and restaurants, Perkins Rowe blends destination retail with daily convenience. Ongoing community events—including concert series, art festivals, food truck roundups, and seasonal activations—generate consistent foot traffic and marketing exposure for tenants year-round. With Class A office, medical office, and residential all on-site, Perkins Rowe offers a rare opportunity for retailers seeking visibility, walkability, and strong co-tenancy in an established, lifestyle-driven corridor.