Resources
Practical commercial real estate resources that include actionable guidance and tool recommendations, as well as expert interviews and insights curated to serve the needs of professionals looking for how to best navigate the industry and how to best develop their real estate marketing skills.
What Is LEED Certification for Commercial Properties?
Key Takeaways The Gold Standard: LEED is the most widely recognized rating system for building sustainability, now governed by the LEED v5 framework. Triple Bottom Line: Certification focuses…
8 Main Types of Commercial Real Estate
Office, retail, industrial, multifamily, hotel, mixed-use, special purpose, land – explore the eight main types of commercial real estate.
Pros of Working With a Commercial Real Estate Broker
Nurturing Commercial Real Estate Leads: 6 Effective Follow-Up Strategies for Brokerages
Successfully nurturing commercial real estate leads can drive more closed deals and long-term client relationships for brokerages. By building trust, maintaining engagement and staying top of mind, brokers can turn initial interest into lasting partnerships. Effective lead nurturing goes beyond simple follow-ups—it requires a strategic mix of personalized outreach, timely communication and technology-driven insights.
Commercial Property Classifications by Use Types & Building Classes
An essential part of the commercial real estate sector, office buildings are divided into multiple categories based on their primary use type of office space or in different classes by features like age, location and amenities. As each category offers different market positions and profitability, understanding the specifics of all types of office buildings is key for CRE professionals to make informed, strategic decisions.
An Investor’s Guide to Working With Commercial Real Estate Brokers
In commercial real estate investment, the right collaboration can greatly improve the outcome of any opportunity, so working with a good broker is key.
The Complete Guide to Creating CRE Listings That Convert Leads
As buyers, tenants and their representatives now use the internet to perform their own property research, they will evaluate and dismiss a swath of commercial listings before contacting a representative. To stand out in a crowded marketplace, you need to fine-tune property marketing materials and use diverse distribution channels to get in front of quality leads — especially as both tenant and buyer needs are shifting with the pandemic.
5 Best Practices for a Successful Negotiation Strategy
Being a skilled negotiator starts with taking a macro view of the deal and gaining a clear understanding of each party’s needs and wants. Thinking outside of the box can set the stage for dynamic and productive discussions that can lead to mutually beneficial transactions and a solid foundation for a long-term agreement.
6 Proven Commercial Real Estate Lead Generation Strategies
Lead generation in CRE is complex due to the fact that it involves combining digital channels with physical ones. If you’re unsure of which strategies would best suit your brokerage, we compiled a list of lead generation strategies for CRE brokers that cover multiple channels and can stand the test of time.
Top Things to Do in Atlanta While on a Business Trip, According to Locals
Affectionately known as the Big Peach, Atlanta seamlessly blends Southern charm, modern innovation and diverse cultural influences. If you’re visiting for business — or even if you’re an…
