South Town Plaza

Located at the signalized intersection of West Henrietta Road and Jefferson Road, just 3 minutes from the off-ramps on I-390, consumers can easily reach the plaza. This busy intersection sees 21,917 daily cars who can access the South Town Plaza from multiple signalized entrances. As Rochester's oldest modern shopping center, this grocery-anchored power center enjoys name recognition and is surrounded by a diverse mix of big-box retailers and national chain restaurants as part of the Rochester, NY MSA's biggest and best trade area. Tenants in South Town enjoy high visibility and exposure along some of the area’s major thoroughfares. More than 95% of suburban Rochester can reach South Town with a 15-minute drive, and the downtown Rochester area is located just 7 minutes away.A variety of space sizes are available to meet a business's needs, including anchor space and outparcels with existing drive-thrus. Major tenants in the plaza include Jo-Ann Fabric, Price Rite, Harbor Freight Tools, American Freight, David’s Bridal, Dollar Tree, and the Altitude Trampoline Park, among others. The robust surrounding population uses this area for dining, shopping, and everyday conveniences, with the surrounding Market Square, Henrietta Plaza, and Marketplace Mall offering an eclectic mix of big-box retailers and national chain restaurants. Within a 5-mile radius of the South Town Plaza, 154,665 citizens and 177,509 employees account for $1.3 billion in consumer expenditure, with average household earnings above $72,000.